There is Lauren Pope from TOWIE for In The Style, which her collection is stunning.
There is Binky from MIC for Lipsy as well as Lucy Watson.
Ferne Mccann for Lasula boutique and now Chloe Sims, both from TOWIE.
Are we being brain-washed with names, distracting us from the collections themselves?
I mean let's face it, most girls will run-out to Joey Essex's show, Fusey, for the sake of buying a tracksuit or top, just because it is from Joey Essex's shop himself.
While most collections I have seen, are in trend are stylish, Chloe Sims was disappointing. The clothes themselves are not what we typically see Chloe wearing, especially as she is on our screens twice a week throughout the year.
The collection, in comparison to her on and off sister in law, Ferne, is frankly disappointing, as usually she can pull-off a good outfit. After all, she did start-off the off the shoulder dress ruffle trend...














