http://www.youtube.com/watch?v=xN10TRAMkgc
Here is the new advert for Boohoo. I would like to think of myself as one of the few that knew Boohoo right at the beginning when they first started out. I was in love with their average price clothes, and their unique dresses. Oh how things have changed...
Do they really think Litttle Nikki's fetchy music and the models lame excuse of dance moves will disguise the fact that their clothes are just not that great.
I am actually shocked at their winter season in comparison from their summer advert.
Their patch work jeans look like a pair of jeans worn by a young child, who got bored, in an art class, and started designing on herself. The clashing colours are just terrible on the light skinned denim.
And what is it with the t-shirts with animal faces/cartoons? Are they advertising for London Zoo's souvenir shop!?
They have also gone way to ott with their fake fur jackets and coats, and let's face it, they are not real, so they should not be focusing the advert on these. Their are, personally, nicer jackets and coats on the website.
And towards the end of the advert, have I seen correctly? Tutu maxi skirts with biker boots?
Judging by the YouTube page, it seems the song made the bigger impression than the clothes...
It also seems the lower high street, looks up to the higher high street stores. This is exactly what Boohoo did with River Island. Check shirt wrapped around a petit Rihana familiar in the advert?
As for the male models, where were they? It is only recently that Boohoo has started to sell male clothes too, so why was all the emphasis on the girls?
The ending, I have no words. Actually no, I do. There was this fancy dancing in the streets showing off their winter season, and they end it all cuddled up on the sofa...seriously!
Now do I have anything good to say for the 31 second advert...thinking...erm...the music, yes that. I like Little Nikki's song.
As for Boohoo, let's just hope their Christmas collection is better.